aecōr · JOURNAL
Zen & Sound: Beyond Business
INTERVIEW WITH OLE SIIG, FOUNDER & LEAD DESIGNER OF TREBLE CLEF AUDIO
The Evolution of Treble Clef Audio & AECŌR ·
The journey of Treble Clef Audio has been one of sound, design, and transformation. At the heart of this evolution is Ole Siig, the visionary Founder & lead designer, whose collaboration with AECŌR, has brought about remarkable movements. This story dives into the essence of the partnership, highlighting the unique synergy with AECŌR, that has driven TCA’s growth and innovation.
The Beginning: A Visionary Partnership
When Ole Siig first envisioned Treble Clef Audio, he imagined a blend of exquisite craftsmanship, cutting-edge technology, and a profound connection to sound. His path crossed with Hannah back in 2022, whose creativity in styling spaces and holistic approach to business, provided the perfect complement to his vision. Their collaboration began with the initiation of the first photoshoot of the Signature TCA-M Loudspeaker, setting the stage for a partnership grounded in mutual respect, aligned values & understanding.
Transforming Spaces: Showcasing TCA
Over the years, Hannah’s unique approach to sound & space has significantly impacted TCA’s brand and exhibitions. The 2023 launch & showcase during 3daysofdesign in Copenhagen, inspired by Japanese Zen Gardens, transformed a traditional exhibition into a tranquil, meditative haven. This unorthodox environment allowed visitors to experience the TCA-M Loudspeakers in an acoustically challenging room, highlighting the authentic standard of TCA sound.
In May 2024, the NYCxDESIGN exhibit took place in an intentionally designed SoHo Loft, echoing the Danish craftsmanship and design traditions that are the hallmark of the TCA brand. Within this space, Hannah hosted a series of meditation and sound healing sessions, seamlessly integrating the TCA-M Loudspeakers into a lived experience. Guests were not only viewing the beautiful products but also experiencing their profound impact through intentional sound frequencies.
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