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Zen & Sound : Beyond Business
INTERVIEW WITH OLE SIIG, FOUNDER & LEAD DESIGNER OF TREBLE CLEF AUDIO
The Evolution of Treble Clef Audio
in partnership with AECŌR
The journey of Treble Clef Audio has been one of sound, design, and transformation. At the heart of this evolution is Ole Siig, the visionary Founder & lead designer, whose collaboration with AECŌR, has brought about remarkable movements. This story dives into the essence of the partnership, highlighting the unique synergy with AECŌR that has helped drive TCA’s growth, and shining a light onto the fruitful personal relation that has been built between Ole Siig, and yours truly.
The Beginning : A Visionary Partnership
When Ole Siig first envisioned Treble Clef Audio, he imagined a blend of exquisite craftsmanship, cutting-edge technology, and a profound connection to sound. His path first crossed with myself back in 2022, with our starting point into business being my creativity in styling spaces and my holistic approach to business. Introduced by a friend in the industry, to provide the perfect complement to his vision. Our collaboration began with the initiation of the first photoshoot of the Signature TCA-M Loudspeaker, setting the stage for a partnership grounded in aligned values & understanding.
Transforming Spaces : Showcasing TCA
Over the years, my approach to sound & space has significantly impacted TCA’s physical brand experience. In 2023, we launched Treble Clef Audio in Copenhagen & put on a showcase during 3daysofdesign, inspired by Japanese Zen Gardens. Transforming what would otherwise have been a traditional exhibition, into a tranquil meditative haven. Moreover the visceral experience, this unorthodox environment allowed visitors to experience the TCA-M Loudspeakers in an acoustically challenging room, highlighting the authentic standard of TCA sound.
NYCxDESIGN : Launching Treble Clef Audio in North America
In May 2024, we took TCA to New York City, and created an unforgettable experience during the NYCxDESIGN. Our showcase took place in an intentionally designed ‘Artists Loft’ in the bustling SoHo area, echoing the Danish craftsmanship and design traditions that are the hallmark of the TCA brand. Meticulously styled with furniture pieces by Danish brand Carl Hansen & Søn, and a thrillingly packed programme of live events, including a series of ‘Creative Consciousness’ Meditation and Sound Healing sessions, seamlessly integrating the TCA-M Loudspeakers into a lived experience, where guests could feel the profound impact of the TCA sound, through intentional frequencies.
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